"Ten years ago, the price points were a concern," says Paula Rosenblum, research director for Boston-based AMR Research and a longtime veteran of specialty retailing.
"Today it's a different story; the price of hardware is more affordable too. In many respects, it's all about sweat-how much of it you do want to put into your store?"
"Technology can empower small retailers, freeing them up from mundane chores such as managing inventory and accounting systems manually," says Rosenblum, whose father runs a small clothing store. "It can enable them to be a little more creative, a lot more efficient and a lot less sweaty."
Adds Jeff Roster, senior retail analyst at Gartner Inc., whose brother runs a small meat market, "In any retailing format imaginable, you have competition coming at you-from Wal-Mart, Costco, whoever. "So you'd better get a handle on what your organization can do, from an efficiency and customer management standpoint."
"Technology can help ... Even if you are the smallest of the small, and you do volume ordering, why not automate it?"
1. POS solutions are affordable.
This is an investment that can be paid off over time
in money saved on credit card transactions. Through a Microsoft agreement with Citibank Merchant Services, Microsoft
Retail Management System users can sign up with Citibank to get significant savings in lower card processing costs.
"You're getting a payback on software just by the money you will save in credit card fees," notes Rosenblum.
Microsoft offers a more detailed version of Microsoft Retail Management System for the central office of a retail
chain, enabling the headquarters to keep track of sales and inventory from multiple stores.
2. POS solutions are easy to use.
Microsoft Retail Management System is intended for use by store cashiers as
well as store managers. No lengthy training sessions are necessary. Built-in wizards and an intuitive user interface
make learning easy. But Retail Management System is much more than a point-of-sale solution-you'll also be able to
automate your inventory management, supplier management, and purchasing, shipping and receiving processes, and
integrate sales transactions with your accounting software. Retail Management System easily integrates with
QuickBooks' accounting software, Microsoft Business Solutions Small Business Manager and Microsoft Business
Solution-Great Plains.
3. Hardware requirements are minimal.
All you need for Microsoft Retail Management System is a Windows-based
computing device that accommodates Windows 98 or a later version. But it works effectively with common point-of-sale
peripherals such as printers, bar code readers, magnetic strip readers and cash drawers. Retail Management System
also can be utilized with laptop PCs and Tablet PCs, as well as various PDA, mobile and wireless solutions. Imagine
taking your entire inventory report home each night simply by unplugging the laptop and carrying it to the house.
No more late nights at the store, poring over inventory reports.
4. You can eliminate double-entry bookkeeping.
By integrating credit card transaction processing into your business
operations with Microsoft Retail Management System, you'll help reduce data re-entry at the point of sale, and
facilitate easier reporting and reconciliation of transactions at the end of the month. By integrating Retail
Management System with your accounting software, you eliminate the need for paper, cut down on errors and streamline
and improve your bookkeeping and tax record-keeping processes.
5. You can eliminate manual inventory tracking.
Here's a "mundane" but very necessary
chore that can be made easier and better through automation, says Rosenblum. "This is what a computer is supposed to
do for you," she says. With Microsoft Retail Management System, unlike other point-of-sale solutions, you have the
functionality to track your inventory more closely and efficiently. As a result, you'll save time and be able to
better monitor trends and buying patterns, which can help you make better decisions in ordering, buying and pricing.
With a better handle on your inventory and how fast it takes to "turn," you can increase sales.
6. You can reduce operating and labor costs.
The ability to maintain tighter control
over your inventory; the reduced need to re-enter information; and an overall simplification of associates' jobs will
free your staff to focus on managing and selling more effectively. You'll know better when to staff up or cut back to
accommodate sales demand. You'll also eliminate the need for separate point-of-sale terminals for credit cards and the
associated phone lines, freeing up valuable counter space.
7. You can serve customers and market products better and compete more effectively.
While electronic cash registers automate individual transactions, Microsoft Retail Management System enables you to keep
track of customers' entire purchasing histories. You'll have a better sense of who your best customers are and why they
are buying, to focus more on their needs and to serve customers better in general. You also can use this data for sales
promotions and marketing campaigns, across multiple channels. You'll be able to better test-market pricing concepts, sales
promotions and new products. You'll put up a better fight against competitors, including the bigger retailers who are
completely automated-but aren't as nimble or customer-focused as you.
8. You can more easily expand your number of stores and e-commerce options.
You can more
easily expand your number of stores and e-commerce options. Microsoft Retail Management System is scalable; you can keep
the same software and systems as you grow into multiple stores and retail channels. You have a trusted provider too. As your
business adds customers and products, you can store and manage unlimited amounts of data with Microsoft SQL ServerT and
manage customer relations more closely with Microsoft CRM.
9. You can keep your business around longer.
You can keep your business around longer.
Want to be able to sell your business more easily or transfer it to someone from the next generation? Good luck, if you
haven't embraced technology, says Gartner's Roster. "The next generation will require technology," he says. "Otherwise,
there won't be a way for someone new to come in and grow the business model." As time goes on, he adds, retailers who
rely on paper-based systems will increasingly find themselves sticking out like a sore thumb in a supply chain where most
will be doing transactions online. "If you're someone who still wants to handle paper, that may raise your costs."
10. You can go home earlier and have more of a life.
You've got more time now, so why
not? You've earned it.
